Apple held its annual meeting yesterday, where CEO Tim Cook had some interesting things to say about the company, its products, and its competitors. Investors and Silicon Valley executives are wondering if Apple is able to transform the technology world with a new device, with rivals taking big pieces of its market share away.
Cook said during Apple’s annual meeting: “We’re working on some things that are extensions of things you can see and some that you can’t see”. Cook was referring to the 32% increase in research and development spending in 2013. Cook was hit with a question regarding Apple’s innovation, but said that the company preferred to not talk about products that are in development, as it didn’t want to tip off the competition.