When “Flappy Bird” creator Dong Nguyen pulled his maddening smartphone game from the iOS app store in February, he vowed that the game would never return — for the safety of its fans. “Flappy Bird” had become “too addictive,” he said, to the point that he was kept up at night by the guilt of having created it.
Fortunately, it seems, even sleepless guilt fades. Nguyen told CNBC’s Eli Langer yesterday that the game will be back in August with multiplayer capabilities — and mysterious moderations to make it less addictive. But as fellow gamers have pointed out, video game addiction is a complex beast. How, exactly, asked Next Games adviser Tero Kuittinen, do you “deaddictify” a game?