Last year the full range of Pascal based processors was released. Among them the GeForce GTX 1070 and 1080. Both models honestly are equally impressive in its product positioning, though I do feel the 1070 will be the more attractive product due to its price level, but the 1080 cards really is what everybody want (but perhaps can’t afford).
The good news though is that the board partner cards offer SKUs for less opposed to the Nvidia reference / Founder edition cards. Obviously the higher-end all customized SKUs will likely level with that founders edition card price level again, but I am pretty certain you’d rather spend your money on a fully customized AIB card that is already factory tweaked a bit opposed the the reference one. Link