Marking the introduction of its Maxwell architecture, Nvidia has targeted AMD’s $150 Radeon R7 265 with the new GeForce GTX 750 Ti, a card that promises to be more than another rebadge. The GTX 750 Ti’s GM107 is meant to make Nvidia’s 28nm design process as efficient as possible by splitting Kepler’s 192-core streaming multiprocessor (SM) into four blocks with each block featuring its own control logic. This is said to boost core utilization and allows Maxwell to do more with less. According to Nvidia’s numbers, Maxwell increases the amount of peak performance per core by 35% compared to those in chips built on the previous-generation Kepler architecture. With fewer cores being used to get more performance, Maxwell naturally consumes less power and improves Kepler’s performance per watt.