There has been plenty of noise surrounding the GeForce GTX 780 Ti and Radeon R9 290X in recent months, but for the more astute gamer, the real benefit of this high-end Nvidia vs. AMD battle is the knock-on effect on pricing. Cards further down the ladder have seen MSRPs tumble and right now you can get a serious amount of graphics horsepower for less than £250. At the time of writing, the best examples arguably come in the form of factory-overclocked variations of the GeForce GTX 770 or Radeon R9 280X, either of which can now be had for a tempting £230.