Apple TV hardware may not be imminent

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In trademark fashion, Jim Dalrymple of The Loop poured cold water on the latest Apple TV rumors with a terse “Nope” to a reportedly imminent hardware refresh that has major news outlets abuzz.

Dalrymple’s response was targeted at an Los Angeles Times report that suggested Apple’s recent announcement of a $25 iTunes Gift Card promotion is a signal that a new Apple TV is in the offing.

Apple on Friday put the rumor mill in full tilt after the company revealed it would be giving away $25 iTunes Gift Cards with every new Apple TV purchase. Many speculated the move to be part of a strategy to clear channel inventory ahead of a new hardware launch.

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