We were critical of the last GTX 970 we reviewed because of a £300 price tag and while this is a little cheaper, it is still at a similar level to a custom cooled and faster flagship card from AMD, the R9-290X so it will be interesting to see if the overclock applied to this model has closed the gap. We believe that at this level of the market speed isn’t everything however it has to be said that if it is not as fast then it needs to dominate in every other feature because if it doesn’t speed vs cost will likely be the deciding factor. That is unless you are looking through green tinted glasses (brand loyalty).