The Kingston HyperX Predator PCIe 480GB is not sold at any Toys “R” Us stores near you, and with no little children to scare away, the company ships the SSD with the word “PREDATOR” — in red block letters and all — printed boldly at the upper left hand corner. This is complemented by the HyperX branding immediately above it as well as at the bottom right corner; missing, of course, is Kingston’s logo. They are doing this to establish HyperX as an enthusiast brand itself in order to keep the Kingston name for business applications and whatnot.