You probably won’t believe this but companies are spending millions every year on their Customer Relations Management (CRM) systems. In fact, it’s about a $13B market with more than $1B being spent on Social Media CRM, the fastest growing segment of the product category.

We know what you’re thinking right now – “Well they could pick up the **** phone,” “They could respond to my Facebook post,” “They could answer my Tweet complaint.”

True, but CRM systems aren’t really about you.