Living on the Edge, Dealing with Customers

Admin Topics 128

You probably won’t believe this but companies are spending millions every year on their Customer Relations Management (CRM) systems. In fact, it’s about a $13B market with more than $1B being spent on Social Media CRM, the fastest growing segment of the product category.

We know what you’re thinking right now – “Well they could pick up the **** phone,” “They could respond to my Facebook post,” “They could answer my Tweet complaint.”

True, but CRM systems aren’t really about you.

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