WD_Black uncovers UK gamers’ frustrations

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A recent online consumer survey examining gaming systems and storage, commissioned by data giant Western Digital with polling agency YouGov, interestingly found that the biggest frustrations that gamers experience with their systems are related to storage and loading times.

The biggest gamers’ frustrations were revealed to be, having to delete games to store new ones (14%), while a further 10% cited the amount of storage games take up as one of their biggest dissatisfactions. These frustrations are only set to increase once the next gen consoles are released which will feature even less storage capacity than their predecessors.

In addition, 22% of respondents flagged loading times as their main irritation. This breaks down as 8% who felt frustrated by the loading times required to download any video game and 14% of respondents expressed frustration at the loading time required for game updates.

More than a third of those surveyed (36%) even said they have already deleted games due to lack of storage space when they wanted to add new ones. An easy solution to this problem is purchasing additional storage, but 25% admitted they have had to delete game(s) to make space – but never actually bought additional storage.

When in the market for a new storage solution, the main attributes respondents looked for out of our options were speed of download (20%), capacity (36%), and value for money (43%).

With this is mind, Western Digital’s collection of dedicated gaming storage solutions, WD_Black, serve as the perfect antidote for gamers. Boasting a range of high-capacity drives, enviable read/write speeds, and reasonable price points, the WD_Black range is primed to revolutionise the everyday gaming experience.

WD_Black is due to launch a new range of products which will increase read and writes speeds further plus will be compatible with the next generation of consoles.

All figures are from YouGov Plc. Total sample size was 2,117 adults. Fieldwork was undertaken between 1st – 2nd July 2020. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

WD_Black™ P10
Starts at £89.99 (2TB), also available in 4TB, 5TB and, for the special Xbox One edition, 3TB and 5TB, inc. 2-month Xbox Games Pass

A high-performance portable HDD drive geared for console and PC.

Despite a compact exterior and lightweight feel, the drive packs a punch, with SuperSpeed USB (5GB/s) connectivity, read speeds of up to 140MB/s, and space for an extensive collection of 125 games. And, with an aluminum top cover for passive cooling, it is sure to provide hardcore gamers with hours of playtime with limited failure risk.

Available in 2TB, 4TB, and 5TB, the P10 is perfect for gamers looking to back-up their precious game history and favourite gameplay recordings, safely and securely.

WD_Black™ D10
Starts from £199.99 (8TB) and available in special 12TB Xbox One edition for £299.99 (inc. 3-month Xbox Games Pass)

A robust external gaming hard drive offering high-capacity storage for both console and PCUsing a 7200RPM game drive, complete with active cooling, the D10 offers transfer speeds of 250MB/s, meaning games can be stored, managed, and accessed at rapid rates, while reducing failure risk for an optimised gaming experience.

Built with an external power source and two 7.5Watt charging ports, the drive can easily refresh your gaming accessories and can operate in either vertical or horizontal orientation.

Available in 8TB, the D10 is essential for hardcore gamers looking to store their ever-growing games collection (up to 200 games) or favourite gameplay recordings, safely and securely.

WD_Black™ P50
Starts from £262.99 and available in 500GB, 1TB and 2TB

a dedicated gaming storage solution designed to enhance the gaming experience of enthusiasts and hardcore gamers by supplying superfast read speeds and significant storage space.

Built with performance, capacity and reliability in mind, the USB-powered product sports a fast-flying USB SSD for reading, writing, and moving games at up to 2000MB/s*. In fact, thanks to its USB SuperSpeed 20Gbps (USB 3.2 Gen 2×2) game drive, it is future-ready.

As well as this, the P50 has Type-C and backward compatibility to all USB types, and is protected by a forged aluminum top for passive cooling to help optimise thermal conditions and reduce failure risk.

Compact, lightweight, and shaped by performance, the P50 is the a great companion for the on-the-go gamer wanting to access their coveted collection wherever they are, whether they’re with friends, on holiday, or travelling to their next major tournament.

*Based on read speed and internal testing. As used for transfer rate, megabyte per second (MB/s) = one million bytes per second. Performance will vary depending on your hardware and software components and configurations.