NVIDIA tends to dominate the field when it comes to graphics processing power, leaving AMD to reduce prices across their product line to remain competitive. Recently the AMD Radeon R9 290X became AMD’s flagship graphics card, and although powerful, it consumed plenty of electricity and was quite noisy during operation. NVIDIA answered back with GeForce GTX 780 Ti, which left no doubt who controls the top-end of discreet graphics. Not satisfied with producing the world’s most powerful graphics card, NVIDIA set out to produce an even better product that would deliver improved efficiency and reduced operating noise for gamers. The end result was their Maxwell-based GeForce GTX 980 graphics card.